Services
Web Design & Development
High fidelity Photoshop mock-ups followed by top notch implementation with all the bells and whistles you need to run a successful website.
Research & Analytics
Long and short term planning that finds your audience, informs your strategies, and tracks the success of your website.
Conversion Optimization & SEO
Performance optimization to decrease page load, increase conversions and user experience, and make Google your best friend.
Methodology
Knowing Where You Are
In order to get where you want, you have to know where you are. Planning for the future early on in a project builds momentum and efficiency. Research can include a number of things, from existing site analytics to competitive analysis and keyword research. Sometimes the smallest details found in this stage result in the biggest gains for the project.
Goal Setting
Each project plans for specific measurable goals to hit. Know your ROI and move forward with confidence.
Planning Where to Go Next
A website or application is never done. Where one project ends, another can begin. A/B tests, email campaigns, tighter integrations, and many other projects can sweeten an already good deal.
Effectiveness & Aesthetics
Every web page is a branding opportunity. Projects can draw inspiration from a number of sources, but are never copied from templates or competitors. Every business has its unique strengths which are magnified by beautiful custom designs.
User Experience
Designs should reinforce good user experiences and promote accessibility while speaking to your targeted audience and providing well-developed personality.
Feedback
Constructive feedback can spark ideas in both designer and client. This process is special and is the birthplace of great designs. Sometimes a design only needs a single round of feedback, other times two or three. If there is uncertainty between designs, an A/B test may be recommended to help decide.
Modern Development
Projects can use a variety of technologies to provide the ideal setup. Well-supported libraries, frameworks, and services are used for a complete system. Below are some common configurations for our projects.
Common Tech Stacks
- Backend
Node.js / Express / Next.js / Heroku - Frontend
React.js / Redux / Styled Components - Content Management
WordPress / WooCommerce / Shopify - Email
SendGrid / MailChimp / Klaviyo - Analytics
Google Analytics / Enhanced e-commerce / Hotjar - A/B Testing
Google Optimize / VWO
Moving Forward
The best part of launching an e-commerce store or web application is watching it grow. Optimizing your business can take many different forms, and the result is much like pouring gasoline on an already lit fire.
Increase Conversions, SEO, and Efficiency
Using strong sets of analytics, A/B tests can be run with confidence that your site or application is gaining traction and moving in the right direction. Structure your data in the most effective way possible with smart layouts and white-hat strategies. Reduce bottlenecks with your online business through automation and practical programming practices.
About Me
Alex Kolody | Web Developer
- 15+ years developing for the web
- Master's in Graphic Information Technology from Arizona State University (4.0 GPA)
- Located in St. George, Utah
- 37 years old
I'm always on the hunt for great ideas and love coming up with creative solutions. When I'm not working on the web, you can find me climbing the competitive ranks of Rocket League, Overwatch, or StarCraft.